THEY REALIZED THEIR DREAM IN BERLIN
Anne-Cécile and Audrey Picardo 30 and 33 years old, realize their Berlin dream. The project La Case Paulette was born after a long questioning about their respective career choices: gradually moving up the ladder in the world of marketing, the sisters are no longer able to find their way. Being just a number in anonymous start-ups no longer suits them. So they decide to go ahead and open a shop in honor of a great entrepreneur: Paulette Picardo, their beloved grandmother..
A French concept-store inspired by their grand-mère
The Picardo sisters have always admired their ancestor. Throughout her career, she has been rewarded for her entrepreneurial spirit in the male-dominated world of electricity. Over the years, Paulette taught them to depend only on themselves and never let themselves be stepped on. As life unfolds, Cécile and Audrey let go of everything and reflect at length on their common interests. The idea of a concept-store takes on its full meaning: Why not bring together in one place all that France does best and all that they love: Fashion, art and pastries. More than just a shop, they dream of a cultural centre where people enjoy meeting up and dreaming about their beautiful France.
A BUSINESS RUN BY TWO BLACK WOMXN ENTREPRENEUR
Behind the concept tinged with nostalgia for their country of origin, there is also a struggle. Unable to accept the very white image of the France of the Gauls, they want to impose the image of a multicultural France. Yes, Reunion Island is 11,000 km from mainland France, but it is still French. Through the shop they want to broaden the vision not only of the locals but also of their compatriots: no, French culture does not stop at the borders of Paris.
Launching their business in Germany was no easy task either: some organisations laughed at them, explaining that opening a place of this magnitude will not be just a matter of playing shop and smiling at customers. There are a lot of responsibilities behind it.
But they have been educated differently and no one will be able to convince them that they won't be able to handle this project.
AN INCLUSIVE CONCEPT-STORE
Audrey and Anne-Cécile selected the designers present according to specific criteria: for clothing and accessories, a maximum of unisex pieces, collections that don't work per season, using sustainable and environmentally friendly materials. The designers and artists are mostly women and their vision of fashion and art must be representative of today's society: goodbye white patriarchy, hello intersectional feminism